Deviate: The Science of Seeing Differently

In his most recent book, Deviate, The Science of Seeing Differently, Beau draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately.

Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.



"Deviate is an entertaining read that raises fascinating questions about how we perceive the world. Aside from being an accomplished scientist, Lotto is a talented writer who uses illustrative examples and visual experiments to dazzle and to teach."

The Washington Post 

"Beau Lotto's Deviate is the beginning of a conversation-with yourself. Based on my years working at Pixar and with Tibetan Buddhist meditation masters, Beau is on exactly the right track for using neuroscience to understand the mechanisms that keep us stuck and the power of paying attention to the mind. And he does it with an infectious enthusiasm that cannot help but draw the reader into this engaging material."

Lawrence Levy, former CFO of Pixar Animation Studios and Author of To Pixar and Beyond

"Lotto, a brilliant neuroscientist, explains why our perceptual hardwiring makes it difficult for us to live with uncertainty...His insights help us understand the mindset and talents-like asking great questions-that can help people live in the future as opposed to the past. Deviate shows us how to reengineer our brains and prepare ourselves to lead and innovate in our organizations and lives."

Linda Hill, Professor Harvard Business School and Author of Becoming a Manager